Justin Whaley serves as President of CCF Brands. He has worked closely alongside his father in helping build CCF Brands. His fresh business perspective was a welcomed addition early in CCF Brands history. Justin has more than 15 years experience in sales, sales management, national account management, retail program development, and product development. He is focused on driving overall operations of daily business, forecasting & planning, company & financial strategy, and keeping the organization aligned, focused, and moving forward. He attended the University of Arkansas – Little Rock (UALR) as an undergraduate and earned his degree in accounting.

Justin possesses an uncanny ability to make effective decisions that continually drive the growth of CCF Brands. He is a visionary leader with a unique ability to assess situations, problem solve, and think outside-the-box. Justin is a servant-leader who not only expects the very best from each person, but also wants the very best for each person.

Justin and his wife Julianna live in Rogers, AR with their two children. He is a dedicated husband and actively involved father with an enthusiastic passion for his faith, his family, golf, and the Arkansas Razorbacks.