Our in-house category management team is dedicated to the success of our retail partners. Certified in industry standard category management software on assortment planning and space planning our team provides the experience and tools required to help our partners thrive in both egg and grocery categories.
Services provided by our category management team include:
- Development, implementation and evaluation of strategic category plans to increase category performance.
- Recommendation of assortments based on consumer preferences, performance and segmentation.
- Recommendation of product placements and building of plan-o-grams based on assortment recommendations, item and store segmentation, price progression and stated merchandising strategies.
- Projection and evaluation of annual and holiday category performance for all items and store hierarchies to improve product flow and performance.
- Expertise in analyzing industry standard syndicated data to understand what products the targeted consumer prefers in all U.S. markets.
- Monitoring & analyzing item and customer purchasing trends to meet consumer demands and improve our customers market share.
- Establishment of open, unbiased dialogue with our customer’s buying and category management teams to share information and analysis.